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Platform Modernisation and CMS Migration
Sitecore to AEM modernisation for a state road authority serving 4 million residents
Migrated a high-traffic government website from Sitecore to AEM, modernising 300+ pages, adding translation into 6 languages and journey analytics, and going live with zero P1 or P2 issues.
The numbers
Business goals
User experience
A unified, seamless experience across websites, the customer portal, in-store self-service and mobile apps.
Self-service
More registration and licensing transactions completed online.
Commercial opportunities
New commercial opportunities through enhanced digital interactions.
Content management
Less complexity for authors and business users.
Cost to serve
Fewer bottlenecks and lower licensing costs, freeing investment for critical services.
Where it started
- The website ran on Sitecore; migration to AEM was assessed as the viable option
- Content publishing was complex for authors and business users
- Licensing and hosting costs constrained investment elsewhere
- Limited insight into how customers moved through key journeys
How it was delivered
- 1
Evaluate and decide
Which platform is right, and why.
- 2
Discover
Build the scope.
- 3
Implement
Execute on the scope and test.
- 4
Optimise
Create and optimise the feature roadmap.
Scope and deliverables
- Sitecore to AEM Sites and Assets migration
- 300+ pages modernised on the new platform
- AEM components to accelerate and control publishing
- Improved content publishing workflow
- Translation into the 6 most used languages via the Google Translation API
- GA4 and Adobe Analytics through Adobe Launch, with a UI-based event tracking approach
How the pieces connect
Simplified view of the main platform and the systems it connects to.
Outcomes
- Enhanced customer experience and reach for 4 million residents
- Cost savings from Adobe infrastructure, reducing maintenance and hosting expenses
- Self-serve adoption up 5%
- Journey insights supporting the client's FY26 priorities: an evolved digital experience, and secure and trusted reporting
- Strong feedback from the product owners, head of technology and business analyst
Platforms and tools
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