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Platform Modernisation and CMS Migration

Consolidating 12+ websites onto AEM as a Cloud Service for a leading ANZ insurer

Defined and delivered the architecture to consolidate multiple legacy CMS platforms onto AEM as a Cloud Service, with automated migration, a centralised design library and a content governance framework.

SectorInsurance
ClientLeading ANZ insurer
RoleAEM Solution Architect and SME
PeriodMay 2022 - Feb 2025
EmployerSlalom
201020122014201620182020202220242026
Outcomes at a glance

The numbers

12+websites migrated
20,000+assets migrated
2,500+pages migrated through automation
300+person days saved
100+Area Manager specialisations moved from Excel to managed content
The challenge

Where it started

  • Multiple legacy CMS platforms with overlapping components and templates
  • Manual, Excel-based management of 100+ Area Manager specialisations
  • Compliance risk without a consistent content governance model
  • Fragmented analytics across brand websites
Workstreams

How it was delivered

  1. 1

    Architecture

    Solution architecture for AEM as a Cloud Service with CMS design principles.

  2. 2

    Design system

    Centralised design library expressing the brand in around 32 components and 5 templates.

  3. 3

    Automated migration

    Scaffolding-based migration of 2,500+ pages and 20,000+ assets.

  4. 4

    Govern and assure

    Digital Content Governance Framework, Secure @ Build and Secure @ Design, Cypress and Percy testing.

What was delivered

Scope and deliverables

  • AEM as a Cloud Service solution architecture
  • Headless AEM delivery of Content Fragments to a Next.js front end for online quote and buy journeys and a logged-in customer portal
  • Scaffolding-based automated page migration
  • Centralised design library (Accessible Design, Design System, Content-led Design)
  • Digital Content Governance Framework
  • Adobe Analytics across all brand websites via Adobe Launch
  • Secure @ Build and Secure @ Design documentation
  • Cypress and Percy test automation on every deployment
Architecture view

How the pieces connect

Architecture view: AEM as a Cloud Service connected to Legacy CMS platforms, Design library, Adobe Analytics, Adobe Launch, Cypress and Percy, 12+ brand websitesAEM as a CloudServiceLegacy CMS platformsDesign libraryAdobe AnalyticsAdobe LaunchCypress and Percy12+ brand websites

Simplified view of the main platform and the systems it connects to.

Infographic

Before and after

Components270+ to around 32
Templates50+ to 5
BeforeAfter

Counts before and after consolidation.

The result

Outcomes

  • 12+ websites and 20,000+ assets consolidated on one platform
  • 300+ person days saved through automated migration
  • Operational efficiencies and cost savings from fewer components and templates
  • Reduced compliance risk and consistent customer analytics

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