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Customer Data and MarTech
Segment CDP single unified profile for a major ANZ media organisation
Designed and implemented Segment CDP to create a Single Unified Profile, integrating first and third party data and activating it in marketing destinations.
SectorMedia
ClientLeading ANZ media organisation
RoleSegment CDP Integration SME
PeriodFeb 2023 - May 2023
EmployerSlalom
Outcomes at a glance
The numbers
1Single Unified Profile across major websites
The challenge
Where it started
- Customer data spread across websites, data warehouses and first and third party sources
What was delivered
Scope and deliverables
- Segment CDP design and implementation
- Customer data profiling across major websites
- Integration with data warehouses and first and third party data
- Destinations including Mailchimp and Sailthru
Architecture view
How the pieces connect
Simplified view of the main platform and the systems it connects to.
The result
Outcomes
- A Single Unified Profile enabling targeted marketing and more personalised customer journeys
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